This Privacy Policy describes how longlinterroller (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal data when you visit or make a purchase from www.longlinterroller.com (the “Site”).

This Site is operated by longlinterroller, located in Singapore, and primarily serves customers within the European Economic Area (EEA), the United Kingdom (UK), and Switzerland.

We are committed to processing your personal data in strict compliance with applicable privacy laws, including the European Union General Data Protection Regulation (EU GDPR), the UK General Data Protection Regulation (UK GDPR), and the Singapore Personal Data Protection Act 2012 (PDPA).

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1. DATA CONTROLLER

For the purposes of applicable data protection legislation, the Data Controller responsible for your personal data collected via this Site is:

Brand / Data Controller: longlinterroller
Contact Email: linter@longlinterroller.com
Website: www.longlinterroller.com

If you have any questions regarding how your data is handled or wish to exercise your legal rights, please contact us at the email address provided above.

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2. PERSONAL DATA WE COLLECT

When you interact with our Site, we collect personal data necessary to provide our products and services. The types of personal data we collect include:

Identity & Contact Data: Your name, shipping address, billing address, email address, and phone number.
Order & Transaction Data: Details regarding the extendable lint roller products you purchase from us, order history, and transaction records.
Technical & Usage Data: IP address, browser type, device information, time zone settings, and patterns of navigation on our Site.
Payment Information: Payment card details, billing details, and related authentication information.

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3. HOW WE USE YOUR PERSONAL DATA AND LEGAL BASES

We process your personal data under the following legal bases:

1. Performance of a Contract: To process, fulfill, ship, and deliver your orders for our extendable lint rollers, update you on order statuses, and provide customer support.
2. Legal Compliance: To maintain accurate accounting and sales records, fulfill tax obligations, and comply with statutory requirements.
3. Legitimate Interests: To maintain website functionality, analyze usage trends to improve user experience, prevent fraud, and ensure network and system security.
4. Consent: Where required by law, such as for non-essential cookies or direct marketing communications. You may withdraw your consent at any time.

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4. PAYMENT PROCESSING & THIRD-PARTY SERVICES

To process payments securely, we utilize reputable third-party payment service providers.

Payment Processor: Stripe

All online payment transactions are handled directly and securely by our payment service provider, Stripe.

When you make a payment on our Site, your payment details (such as credit/debit card numbers and verification codes) are submitted directly to Stripe over encrypted channels.
We do not collect, store, or process your full payment card details on our servers.
Stripe processes your payment data in accordance with their strict technical, organizational, and security standards, as well as applicable data protection legislation. You can learn more about how Stripe handles personal data by reviewing Stripe’s Privacy Policy.

Other Service Providers

We may share necessary personal data with essential third-party service providers who assist us in operating our business, including logistics and shipping carriers (to deliver your orders) and website hosting infrastructure providers. These third parties are bound by strict contractual obligations to process data solely on our behalf and in compliance with data privacy standards.

We do not sell, rent, or trade your personal data to third parties.

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5. INTERNATIONAL DATA TRANSFERS

Because we operate from Singapore and serve customers located in Europe, your personal data will be transferred to, stored, and processed outside the European Economic Area (EEA) and the UK, including in Singapore and other jurisdictions where our service providers operate.

Where personal data is transferred outside the EEA/UK, we ensure an adequate level of data protection by relying on appropriate safeguards, such as:
Standard Contractual Clauses (SCCs) approved by the European Commission or equivalent regulations in the UK.
Transfers to countries recognized by competent regulatory bodies as providing an adequate level of data protection.

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6. DATA RETENTION

We store your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations.

Order & Transaction Data: Retained for up to 7 years following completion of the transaction to comply with statutory accounting, tax, and commercial record-keeping obligations under relevant Singapore and European regulations.
Customer Support Records: Retained for up to 2 years following resolution of your query to assist with subsequent requests and maintain service consistency.
Technical & Log Data: Retained for a maximum of 12 months for website optimization, audit log monitoring, and system security analysis.

Upon expiration of the applicable retention period, your personal data will be securely deleted, destroyed, or irreversibly anonymized.

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7. DATA SECURITY

We implement industry-standard technical and organizational security measures to protect your personal data against accidental or unlawful loss, destruction, alteration, unauthorized access, or disclosure. These measures include strict access controls, secure encryption protocols (SSL/TLS) for data transmission, and regular system monitoring.

While we take all reasonable steps in accordance with regulatory requirements to safeguard your information, no digital transmission or online storage method is completely immune to risk. We continuously maintain and upgrade our technical controls to mitigate potential vulnerabilities.

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8. YOUR DATA PROTECTION RIGHTS

Under applicable European (EU/UK GDPR) and Singapore (PDPA) privacy laws, you possess specific legal rights regarding your personal data:

Right of Access: You have the right to request access to and receive a copy of the personal data we hold about you.
Right to Rectification: You have the right to request correction of inaccurate or incomplete personal data.
Right to Erasure (“Right to be Forgotten”): You may request the deletion of your personal data when it is no longer required for the purposes for which it was collected, subject to statutory retention obligations.
Right to Restrict Processing: You may request that we temporarily suspend or limit the processing of your personal data under certain legal conditions.
Right to Data Portability: You may request a structured, commonly used, and machine-readable copy of the personal data you provided to us.
Right to Object: You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please submit your request to linter@longlinterroller.com. We will respond to your request in accordance with statutory timeframes.

If you reside in the European Union or the UK and believe that our processing of your personal data infringes applicable laws, you have the right to lodge a complaint with your local Data Protection Supervisory Authority.

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9. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking technologies to facilitate core functionality, enhance navigation, and collect technical analytics data.

Essential cookies are necessary for website functionality (such as managing your shopping cart). For non-essential performance or analytical cookies, you may configure your web browser settings to refuse or disable cookies. Please note that disabling essential cookies may impact certain functionality on the Site.

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10. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy from time to time to reflect changes in our operational practices or legal requirements. Any updates will be posted directly on this page with a revised “Last updated” date. We encourage you to review this Privacy Policy periodically.

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11. CONTACT INFORMATION

For any questions, requests, or privacy-related concerns regarding this Privacy Policy or our data processing practices, please contact us at:

Brand: longlinterroller
Email: linter@longlinterroller.com
* Website: www.longlinterroller.com